Design Thinking

1 What is Design Thinking?

“Design thinking is all about upgrading within constraints." Tim Brown, CEO IDEO

Award Winning Film on Design & Thinking Official Trailer

Creativity can be achieved by everyone!

Failing is expected!

Experiment (prototype)

Why do kids in garages beat big corporations?

Design thinking is a method for practical, creative resolution of problems and creation of solutions. It is a form of solution-based, or solution-focused thinking with the intent of producing a constructive future result. By considering both present and future conditions and parameters of the problem, several alternative solutions may be explored." (Wikipedia)

 Designers focus on the human side and empathize with the end user to synthesize all information.  They may interview people, create prototypes, or ask probing questions to lead them to better understand the end users needs. Through divergent thinking they create as many solutions as possible. Since they may be working outside of their fields of strength  they must learn to work within the limits of their knowledge and ability.  Next they think convergently to narrow down their final options. (Jody Rentfro) 

Taking Design Thinking to Schools identifies the following design thinking process:

  • Understand: students explore the topic through research and develop familiarity with the subject matter
  • Observe: this phase consists of students taking note of their environment, which includes physical surroundings and human interactions; students gather more information about peoples' actions and possible motivation through discussion
  • Point of view: students consider alternate points of views to better understand the problem and to inform their ideas in the next phase
  • Ideate: this phase consists of students brainstorming ideas without criticism or inhibition. In this phase, the focus is on generating lots of ideas with an emphasis on creativity and enjoying the process.
  • Prototype: in this phase students create quick prototypes to investigate ideas generated during the ideation phase
  • Test: students test their ideas in a repetitive fashion and determine which aspects of the design are effective and which could be improved.[56]

Standford University