A specialized 18-week course which focuses instruction on the concepts and skills needed in the sports and entertainment industry.  The sports and entertainment industry has emerged as one of the leading occupational areas on the 21st century.  Both categories cross all social, religious, and language barriers.  It has been estimated that over 5 million sport-related jobs are in existence today.

Course Topics

  • Licensing
  • Demographics
  • Marketing Strategies
  • Psychographics
  • Target Marketing
  • Market Research
  • Promotion
  • Sponsorships
  • Marketing Support
  • Trends
  • Economics
  • Business Plan Development
  • Financing